NEWS & UPDATES

60 UNICEF and Radio converge to improve Routine Immunisation

Bhubaneshwar, 20th August, 2016:Over 60 radio professionals from Bihar, Jharkhand, West Bengal, Uttar Pradesh, Odisha and New Delhi participated in a two-day brainstorming workshop focussing on increased awareness on Routine Immunisation. The radio personnel represented All India Radio, Private FM and district radio. The workshop was organised by UNICEF in partnership with Government of India, All India Radio and Association of Radio Operators of India in the backdrop of the Mission Indradhanush Phase III. In his opening message, Dr. M.K. Aggarwal, Deputy Commissioner, Ministry of Health and Family Welfare, Government of India said, “Mission Indradhanush (MI) Phase III aims to reach partially vaccinated children or completely unvaccinated (missed) children in 216 high focus districts across the country.” In his telephonic message, he highlighted the need for more innovative and nuanced programming in local dialects from the high focus MI districts The participants created over 200 messages and slogans and more than 20 short radio clips reflecting key barriers that impede progress in achieving full immunization, i.e. lack of awareness among mothers and caregivers to complete full immunisation of children under five years; fear of vaccinations following side effects; geographical barriers and impact of migration on getting children fully immunized. Speaking at the closing function, Ms Yumi Bae, Chief, UNICEF Odisha said, “I sincerely appreciate the efforts made by radio professionals in crafting messages to create awareness on routine immunization for the most hard-to-reach communities. More efforts are needed to link parents and caregivers with health services. Radio can play an important role in increasing the demand for services that help reduce child mortality in states like Odisha.” The workshop also encourages radio professionals from across the country to submit entries for the second series of theRadio4Child Awards, i...


Appointment Minister of Information and Broadcasting

Smt. Smriti Zubin Irani has taken charge as Minister for Information and Broadcasting (MIB)....


Batch 2 Auctions of Phase 3 Announced

The Notice Inviting Applications for Batch 2 of Phase 3 Auctions have been announced. 266 frequencies in 92 cities have been put up for auctions. The NIA document is available at...

Read More...


Appointment Joint Secretary (B-II)

Ms. Anju Nigam, an officer of the Indian Postal Service (1988 Batch), has taken charge as Joint Secretary (B-II) in the Ministry of Information & Broadcasting (MIB). ...


Unicef and the FM radio Industry of India...

Unicef and the FM radio Industry of India ( AROI) today launched the first initiative to work towards 100 percent immunization of children in India. Currently 4000 deaths a day occur in India that could have been avoided if the children were immunized. The launch was done through...

Read More...