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RJ SHAHIN PROMOTE “BETI BACHAO BETI PADHAO BETI KHILAO” ON HER SHOW ‘BIG MEHMAAN’


Unicef India and the Association of Radio Operators of India (AROI) on International Girls Day organized two days event with a perspective of Girl Child and Routine Immunization.

To promote this agenda radio community helped the organization. One of them RJ Sahin, from 92.7 BIG FM, Bhubaneswar, famously known for her show ‘BIG MEHMAAN’ helped by sharing details and happening of the event to encourage her listeners for girl child and routine immunization.

On her show Big Mehmaan she shared bytes of Dr. Yasmin Ali Haque (Unicef Representative in India) to promote “Beti Bacho, Beti Padhao, Beti Khilao” to her listeners. You can hear what Dr. Yasmin Ali Haque said about this slogan by clicking below.
RJ Shahin Met Dr. Yasmin Ali Haque
RJ Shahin Shared Byte of Dr. Yasmin Ali Haque

Also she on her show BIG Mehmaan shared three short stories to inspire her listeners about girl child and routine immunization. The first story tells about a girl who was attempting for national level championship was supported by her father. The girl’s father tells her about her birth’s story to inspire her to win the championship. As story says when she was born no one was happy as she was a girl child, as a kid whenever she participated in sports family, relatives and society shamed her parents for giving her so much freedom. But now she becomes successful with her father’s support and an inspiration for the rest of world. The story end with a morale that a girl can do wonder when she get freedom to play. Also there was an appeal from 92.7 BIG FM and Unicef India to let every girl play.

To listen to the story shared by RJ Shahin Click below:
Inspirational Story Shared By RJ Shahin

In her second story she shared an emotional and inspirational voice of a girl demanding everything to her family members. From a glass of water to reading a book she is dependent to her family, from which it is assuming that she is very demanding but the second voice explains as she is not demanding but dependent because her parents missed on her immunization. This story shares a morale to do complete immunization of your child. 7 times in 5 years immunization can save your child an appeal from BIG FM and Unicef India.

To listen to this emotional and inspiring story click below:
Story of a demanding girl shared by RJ Shahin

The third story starts with a voice of a man seems to black ticketing of something repeating “5/7 5/7” but when asked he explains to villagers that it’s not tickets but TIKAAKARAN. In 5 years 7 times immunization can protect your child. So, never miss any of them and do complete immunization an appeal from BIG FM and Unicef India.

To listen to the story click below:
Story of a man repeating “5/7 5/7”

RJ Shahin did an appreciable job by sharing these social issues. To know more about RJ Shahin follow her on Facebook.

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RJ RITUPARNA FROM BIG FM ODISSA HOSATED A SHOW TO CREATE AWARENESS ABOUT ROUTINE IMMUNIZATION


A two-day event on “GIRL CHILD and ROUTINE IMMUNIZATION” was organized by UNICEF India and the Association of Radio Operators of India (AROI). To create awareness on these issues through the medium of Radio, RJ’s helped to encourage people by sharing messages in their own way. Like you previously read about RJ PAYAL hosted a contest amongst her listeners and RJ UPASANA KAUR shared a beautiful jingle of a newborn baby reminding her mother the importance of Routine Immunization.

Here another talented artist RJ RITUPARNA, from BIG FM, ODISSA, popularly known as RJ GUDDI to her listeners, hosted a show “SAKHI SAHELI”. The motive of this show was to remind and encourage her listeners about SAMPOORNA TEEKAKARAN i.e. Routine Immunization.

Click below to listen to about her show in her local language.
RJ RITUPARNA “SAKHI SAHELI” show details

Also, she discusses the events attended by key influencers, celebrities like Sachin Tendulkar, Mithali Raj, Mana Mandlekar etc. at UNICEF INDIA.

Click below to listen to her discussion
RJ RITUPARNA discussed the events

She shared the story of Mana Mandlekar (National Karate Champion) and Rajni Jha (National Swimming Champion) among her listener about how they succeed to achieve their goals and also shared a byte of Rajni Jha.

Click below to listen what she said about her achievements.
Byte 1 of Mana Mandlekar and Rajni Jha
Byte 2 of Mana Mandlekar and Rajni Jha
Byte 3 of Mana Mandlekar and Rajni Jha

She also shared a dialogue “5 saal 7 baar” to encourage people about Routine Immunization.
RJ RITUPARNA shared “5 Saal 7 Baar” Byte 1
RJ RITUPARNA shared “5 Saal 7 Baar” Byte 2

RJ RITUPARNA did a good job by encouraging people about these issues. Follow her on Facebook to know more about her.

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RJ Upasana Kaur touches the heart with the jingle on Girl Child and Routine Immunization


India has the highest birth rate in the world – more than 26 million a year – and also accounts for more than 20 per cent of child mortality worldwide. Nine million immunization sessions are organized each year to target these infants and 30 million pregnant women for “Routine Immunization” (RI).

To create awareness on these issues, UNICEF India and the Association of Radio Operators of India (AROI) recently organized an event on the need to encourage the Girl Child through the medium of sports and “Routine Immunization”. The event was attended by key influencers, celebrities and also saw the support of many radio journalists (RJs), through their on-air radio shows.

By reaching out a wide section of radio listeners, RJs help this cause to encourage people about the importance of girl child and create awareness on the importance of Routine Immunization. They encourage discussions by sharing their point of view, create jingles, use local dialects to tell stories and share bytes of influencers on the topic with their listeners.

RJ Upasana Kaur, from Fever FM, Bangalore, shares a beautiful jingle touching the aspects of the girl child and “Routine Immunization” in which a newborn baby girl is reminding her mother the importance of “Routine Immunization”.

Click below to listen to this lovely jingle shared by RJ Upasana.
Beautiful Jingle By RJ Upasana Kaur

Help us to share this message on Facebook to reach out people and aware them about routine immunization through the medium of this beautiful jingle.

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RJ Payal from Radio City Nagpur hosts a contest to create awareness about Routine Immunization


Radio is a powerful medium as it caters to an audience, which may not be literate or have access to television to be informed. Bearing in mind the critical role of radio in reaching out to people and in shaping their decision-making process, UNICEF is actively involved in organizing capacity building workshops for radio professionals, both from Private FM and All India Radio, since 2014.

Earlier in the month of October, UNICEF India and Association for Radio Operators of India (AROI) organised an event in October, on the topic of Girl Child and “Routine Immunization” (RI). The event saw immense support by key influencers and celebrities. UNICEF ambassador and former cricketer Sachin Tendulkar was one of the attendees.

Many radio journalists supported the cause by airing programs on the issue. RJ Payal, from Radio City 91.1 FM, Nagpur, well known for her character Chachi Jaan, hosted one such program. She ran a contest on “Routine Immunization” on her show in which she asked a question to the audience – What does “5 saal, 7 baar” mean?

Click below to listen and know more about the contest.
RJ Payal Contest Details

Click below to listen to her what a girl from her audience answered about this.
RJ Payal Contest Answer

She also shared bytes of Sachin Tendulkar and Mithali Raj to encourage people about the Girl Child and “Routine Immunization”. She did a fantastic job by sharing such an inspirational message to the people.

Click below to listen to bytes of Sachin Tendulkar.
Sachin Tendulkar Bytes And listen here what Mithali Raj said about Girlchild.

Thanks for RJ Payal for the work she did. Follow her on Twitter.

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The International Day of Girls Child and the Power of Sports & Child Survival Through Routine Immunization

Media plays an instrumental role in supporting and enriching the quality discourse on public health and hence increasing the acceptance of critical health initiatives. Radio, in particular, has emerged as a powerful medium as it caters to an audience which may not be literate or have access to television to be informed.

Bearing in mind the critical role of radio in reaching out to people and in shaping their decision-making process, UNICEF is actively involved in organizing capacity building workshops for radio professionals, both from Private FM and All India Radio, since 2014.

UNICEF and the Association of Radio Operators of India (AROI) recently organized two events in New Delhi that focused on “The International Day of Girls Child and The Power of Sports” held on October 11, 2017, and another on “Child Survival Through Routine Immunization” held on October 12, 2017

Key Radio journalists and Influencers were invited for a roundtable discussion with participants on ways to meaningfully focus on immunization and the girl child on the equity-focused medium of radio.

New Delhi, Wednesday, October 11, 2017,: A roundtable discussion with key radio journalists and influencers was organized on the crucial subject of Immunization in addition to the emphasis on gender perspective on the radio, at UNICEF India.

Event was attended by some famous personalities that included Sachin Tendulkar ( former Indian Cricketer ), Mithali Raj ( Captain of India Women Cricket Team ), Raspreet Sindhu ( Basketball National Champion ), Mana Madlekar ( Black Belt Champion ), Ragini Rao Sharma, Rajni Jha ( Beti Bachao Beti Padhao Ambassador & Gold medalist in Para-Swimming Championship). This was also aired 91.1 FM hosted by RJ Payal

. At the event, they shared their Views and stories to encourage and inspire Girl child through the power of sports. Sachin Tendulkar said, Every girl child in the world should chase her dreams. Mithali Raj shared her message for encouraging girl child by saying A fair platform should be given to girls as they also have flexible talent and abilities. Adding to this, she said, We should never judge anyone by his or her gender. There should be equality.

New Delhi,Thursday, October 12, 2017,: UNICEF India, and the AROI held a roundtable discussion that focused on child survival through ‘Routine Immunization’ (RI). UNICEF India is working extensively with the Ministry of Health and Family Welfare to support the immunization programme in the country and ensure that every child is protected against vaccine-preventable diseases.

Media and Radio journalist was also invited to share their message with their audience and create awareness about RI. A contest was also aired on 91.1 FM channel by RJ Payal, in which she asked a question to the audience -“What is 5 years, 7 times?” A girl named Swati won this. She answered this question by saying “It means that from the time of its birth, a baby must be given vaccines 7 times in 5 years.”


Batch 2 Auctions of Phase 3 Announced

The Notice Inviting Applications for Batch 2 of Phase 3 Auctions have been announced. 266 frequencies in 92 cities have been put up for auctions. The NIA document is available at http://mib.nic.in/writereaddata/documents/NIA-_E-Auction_of_Second_Batch_of_Private_FM_Radio_Phase-III_Channels.pdf


Journey of AROI-UNICEF Partnership for Routine Immunisation

2017 Radio4Child Awards planned in September, 2017 in its preparatory phase. 2016 • Second Radio4Child Awards planned in September, 2016 in its preparatory phase. Planning and preparations for training and brainstorming session in Mumbai and Assam with RJs from across the country are ongoing. AROI-UNICEF plan to engage first Radio4Child Award winners as mentors for new RJs. • AROI-UNICEF Radio4Child Awards 2015 winners, visit the island nation of Sri Lanka from April 12-15, 2016. They exchange notes with Sri Lankan radio counter parts on innovations and challenges in radio programming around social issues. RJs create radio products and commit to support Routine Immunisation, Team Swachh and Child Rights through social media platform, radio links, radio talk shows and campaigns. 2015 • Radio partnership strengthened by linking Team Swachh sanitation campaign and engagement with Radio Mirchi, Radio Mantra, Fever FM, Red FM, My FM and All India Radio. Radio partners participate in the campaign, create radio links and air interviews with children and senior UNICEF spokesperson. • First Radio4Child Awards, 2015 takes place on September 7, 2015 in Mumbai. Winners felicitated in an award ceremony graced by UNICEF Celebrity Ambassador, Madhuri Dixit, Rajeev Kumar Shukla, Deputy Director General, All India Radio, Anuradha Prasad, President AROI and Harish Bhimani, renowned voice-over artist. • Jury consultation with representatives from UNICEF, AROI and other partners organised in April, 2015. Members select winners in five pre-decided categories - (1) Best PSA (2) Best Jingle (3) Best RJ Link (4) Best Creative Campaign and (5) Mission Indradhanush Best Radio Spot and Message clarity. • Bihar RJs create ‘Teeku’ (short of Teekakaran), a fictional super-hero, to create awareness on immunisation for saving children from life-threatening diseases. Radio plays and jingles in popular Bollywood voices and engagement with audiences used to spread key Routine Immunisation messages. • All India Radio district journalists, Radio Heads and TV journalists roped in for immunisation workshops. 2014 • Hon’ble Prime Minister of India adopts radio for broadcasting ‘Mann Ki Baat’ to connect with the masses. The move reaffirms AROI-UNICEF partnership for using radio as medium for wider social messaging. • Following enthusiastic response from training, UNICEF creates social media platform Facebook.com/radio4child to bring RJs together. • Training workshop on Routine Immunisation for Radio Professionals organised by AROI, Ministry of Health and Family Welfare and UNICEF from June 6 to 7, 2014. RJs learn to create meaningful, appealing radio jingles/ talk shows with messages on child health and Routine Immunisation, and ending violence and social inequities. Anuradha Prasad, President AROI kick-starts the training programs. ITSU and UNICEF share insights on radio plans for joint training for RJs. RJs take ‘Pledge of Life’ and promise to use airwaves to get every child fully immunised. RJs involvement recognised at the end of workshop. • Partnership is strengthened as more radio partners join 'VAADA ZINDAGI KA’. • UNICEF, AROI and WHO partner to train 40 RJs on Routine Immunisation in Delhi. 2013 • Active on-ground participation of senior UNICEF staff gives boost to the initiative. 2012 • UNICEF launches ‘VADA ZINDAGI KA’ initiative on Routine Immunisation in June, 2012. • Brainstorming session on Child Rights and Child Protection with radio team organised in Chennai. RJs take on role of change agents and use airwaves as medium for change by creating Routine Immunisation jingles. 2011 • Radio achievements celebrated in Delhi. Legendary music director M Z Khayyam honoured. 2010 • CEO panel discussion with filmmaker Shyam Benegal, one among the multiple sessions held to engage Radio CEOs to leverage radio platforms for voicing children’s expressions. • UNICEF and AROI convene over 300 radio professionals in Delhi combining business and radio celebrations for integrating child rights in their regular programming. • UNICEF-AROI partnership born, inspired by Father of the Nation, one of the strongest advocate of radio and its miraculous power.


Unicef and the FM radio Industry of India ( AROI) today launched the first initiative to work towards 100 percent immunization of children in India.

Unicef and the FM radio Industry of India ( AROI) today launched the first initiative to work towards 100 percent immunization of children in India. Currently 4000 deaths a day occur in India that could have been avoided if the children were immunized. The launch was done through a 2 day workshop for radio journalists ( programmers and jockeys) that was attended by about 50 radio professionals from many radio stations from all over India including Big FM, Radio Mirchi, Red FM, Radio One, Radio Chokolate, Radio Mantra, AIR, FM Rainbow , Radio Misty, etc).


Unicef Chief of Communications Caroline Dan Duk, was elated at the high energy and creative levels of rthe radio professionals and hoped that the almosst all pervasive reach of radio would be used to eradicate immunizable disease, as was done for polio in India.

Speaking at the occasion, Ms Anuradha Prasad, President AROI said, “FM radio has brought in vibrancy to radio broadcasting and is extremely popular across various sections of people—students, housewives, vendors and executives. It can play a significant role in promoting important social issues while weaving them in regular programming.”

With limitation on news and current affairs likely to be removed from private radio shortly, social development training is the firt steps of metamorphisis from radio jockeys to radio journalism.
AROi and Unicef requesst all citizens in India to participate in saving 4000 child lives a day through enuring routine immunization.